Origins Info - Empowering Diversity Insight
In an increasingly diverse world, organisations, both public and private, are understandably concerned
to ensure they engage effectively with members of different minority communities, whether as customers,
service users, employees of suppliers. Their motivations may be compliant, a sense of corporate responsibility
or purely commercial – to ensure they do not miss out on the benefits of the skills and spending power of
different minority groups.
Historically such concerns have been reflected in well intended policies, the impact of which it has unfortunately been impossible to monitor. The mission of OriginsInfo is to provide organisations with the ability to infer a person’s cultural identity from his or her name; and therefore with the ability to track in detail and in real time differences in the manner in which different communities engage with them.
OriginsInfo has created a suite of product and services which enable an organisation to better understand the cultural, ethnic and linguistic origins of its users, customers, clients and employees. At the heart of these products and services lies the Origins classification system. This section details the application of the Origins classification.
Using a variety of data sources we have created a database from which we can identify the most likely cultural origin of over 1,800,000 family names and 700,000 personal names. Enter a person's name and you will be able to identify immediately that person’s likely cultural origins.
The distribution of Origins and its associated software is undertaken by Experian. These systems are currently used by a wide variety of commercial and public sector organisations, such as local authorities, health authorities ad police forces, to improve the effectiveness of their communications. This section explains how you can obtain a licence to use the product.