Leicester has attracted one of the most diverse populations in the UK.  Fewer than one half of the city’s residents are of white British ancestry.

This diversity is clearly relevant to the Curve Theatre, Leicester’s premier arts venue.  That is why it uses Origins, both to monitor the effectiveness of its strategies for attracting bookers from minority population as a whole and to identify the populations within its catchment that different types of performance tend to attract.


Directors UK is the professional association of UK screen directors. It is a collecting society, membership organisation and campaigning body with over 7,000 members.


Directors UK supports initiatives to promote equal opportunities for all screen directors and to address the under-representation of directors from minority ethnic backgrounds across film and TV. It engages Webber Phillips to produce analysis of its members according to the heritage of their fore and family name.  The research is used to deliver an insight into the ethnic make-up of the membership and their employment as directors on productions in order to better inform the wider industry and to support targeted career development initiatives and training.


The London Borough of Bexley is one of a number of authorities which have received funding from the Home Office Controlling Migration Fund.  Since the 2011 census, there has been a very rapid increase in the presence of non-white British populations in Bexley and adapting to this change has been a challenge both for local residents and for Bexley Council.  

The Origins database has provided crucial information to Bexley on how to manage the arrival of these new communities, providing firm evidence of which ones are moving into which areas of the borough, into which types of housing and drawing on which particular council services.


Different cultures exhibit very different attitudes towards setting up in business and it is well known that members of particular minority communities display distinct preferences for setting up in business in particular sectors of the economy.  

When researchers in the School of Management at Yale University compiled an international database of entrepreneurs in order to better understand the link between cultural background and entrepreneurship, it took fewer than 24 hours for OriginsInfo to append a cultural background code against the each of the 20,000 records on their database.

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In the 26 years since its formation the Premier League (PL) has developed into one of the world’s most successful sporting organisations with followers in virtually every country.  It has also become a magnet for managers and players from every ethnic group.


In 2018 the PL decided that it wanted to learn more about the ethnic composition of the players, coaches and managers of its clubs and, more particularly and less easily, how that profile had altered during the 26 years of its existence.


Origins provided a quick, efficient and relatively inexpensive tool for conducting this research, distinguishing the parts of the world that were and were not represented on the pitch, how the profile of managers and coaches differed from that of players and how these profiles had changed over time.


The results provided verifiable evidence of many of the trends which the PL has assumed had taken place but delivered a significant number of new insights of which the organisation had not previously been aware.

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