Origins Info provides an Onomastics framework for enabling applications and businesses to acquire additional customer insight purely from the first or last name.
In an increasingly diverse world, organisations, both public and private, are understandably concerned to ensure they engage effectively with members of different minority communities, whether as customers, service users, employees of suppliers.
Their motivations may be compliant, a sense of corporate responsibility or purely commercial – to ensure they do not miss out on the benefits of the skills and spending power of different minority groups.
Historically such concerns have been reflected in well intended policies, the impact of which it has unfortunately been impossible to monitor. The mission of OriginsInfo is to provide organisations with the ability to infer a person’s cultural identity from his or her name and therefore with the ability to track in detail and in real time differences in the manner in which different communities engage with them.